Lee Gorman

Professional Experience


Lee has done extensive work for local non-profits and Img6843_final_4X5

early-stage companies. She advised the CEO and acted as interim Director of the Automotive Business for Coherix, Inc., then served as Chief Operating Officer for WriteSteps. Work with Entrepreneur Support Organizations has included coaching for start-ups through Ann Arbor SPARK, New Enterprise Forum (NEF), Great Lakes Entrepreneurs Quest (GLEQ), and Techtown; and mentoring students through the Center for Entrepreneurship and the Erb Institute at the University of Michigan. She has also served as a judge for Business Plan Competitions with TIE and the Accelerate Michigan Innovation Competition (AMIC). She was honored with the GLEQ 2011 Coach of the Year Award.

Lee has facilitated the strategic planning and implementation process at U-M’s Erb Institute, and has consulted with both the Center for Education of Women (CEW) and Michigan Radio on their strategic plans. She has written and helped to implement several strategic plans for a secondary school, consulted on the strategic plan for a hospice, and directed the strategy for creation and growth of a new charitable initiative. She serves as Co-Chair of the Steering Committee of the Michigan Energy Forum as well as participating on the External Advisory Board of the Erb Institute for Sustainable Enterprise.

Prior to establishing Barton Consulting Services, LLC, Lee’s employment included being Chief Engineer, Town Car and Product Planning Director, Sport Utility Vehicles at Ford Motor Company; Manager, Strategic Planning at Allied Signal Automotive; and Consultant with The Carroll Group. She has also held various positions in finance, marketing, engineering, and program management.

Lee’s career has challenged her to utilize skills in problem solving, customer and competitive analysis, change management and process facilitation, and has provided opportunities to successfully apply Decision Analysis, Six Sigma and Lean concepts. Most important, her implementation experience has provided a solid understanding of why and how strategic plans fail, so she can work with clients to develop realistic and implementable plans.


Ms. Gorman holds both an MBA and a BBA from the University of Michigan Ross School of Business and a BSME from Lawrence Technological University. Professional education included Ford’s Strategic Marketing Program at Duke University’s Fuqua School of Business and Green Belt Certification. She continues to pursue her passion for education by serving as a volunteer tutor with 826 Michigan and Washtenaw Literacy.